Marketing / Leadership / Ownership
Built to move.
Clearer decisions.
Stronger businesses.
Your next stage of growth deserves a clear plan. I share the tools and thinking to help you understand your marketing, strengthen your team and make informed decisions.
My experience spans
01 / Understand your performance
Your growth should
strengthen your business.
Before you increase the budget, hire another person or add a new location, understand what the next sale requires. I look at what it costs to win a customer, what the sale leaves after its direct costs, and whether your team can deliver.
What does your
growth leave behind?
Illustrative allocation for every $100 in revenue. The $20 remaining is contribution after marketing—not net profit or cash flow. Your cost structure will differ.
02 / Free interactive tools
Use your numbers.
Find your next move.
Bring a real question about your business. These calculators explain the math, identify the assumptions and help you decide what to investigate. Free to use. No email required.
Is your marketing spend working?
Connect your marketing spend, new customers and revenue. See what your ratios explain—and what they leave out.
Check your marketing efficiency02 / Lead generationFind the gap in your funnel.
Follow your leads through qualification, held appointments and sales. Understand the cost of reaching a paying customer.
Work through your lead funnel03 / Ecommerce & retailKnow what an order contributes.
Include product costs, fulfillment, payment fees and media. Test whether an order leaves enough to support your business.
See what each order leaves you04 / AI & your teamDecide where AI belongs.
Check whether a task is suitable for AI, what a person should control and whether the workflow saves time after review and corrections.
Evaluate your AI workflowTurn the finding into a plan.
Choose the issue, assign responsibility and set your next review. The 90-day planner gives your team a place to start.
Build your 90-day planMake the weekly review useful.
Choose measures that lead to decisions. I walk through an example where sales grow but contribution stays the same.
Read the worked example
Your business / Your next chapter
Be ambitious.
Know what it takes.
Whether you're improving the business you lead or considering one of your own, the questions deserve a serious answer. I share what I would examine before committing your time, your money or your team's energy.
Conceptual editorial artwork
03 / My perspective
Prepare for what's next.
Improve what matters now.
Clearer numbers. Better follow-up. Stronger customer relationships. I connect the facts to the decisions your team needs to make.
Know what your marketing numbers actually mean.
Understand CAC, MER, ROAS and marketing ROI, with clear units, a worked example and a practical way to set targets for your business.
Read my perspectiveYour next customer may already be in your pipeline.
Give your team a practical follow-up process: clear stages, useful messages, contact preferences and measures that connect conversations to customers.
Read my perspectiveDoes your customer experience match your brand?
My practical approach to a clearer brand promise, useful reputation measures and simple guardrails your team can follow.
Read my perspectiveBuild your 2027 plan around decisions you can make.
A practical way to plan your marketing, capacity and cash for 2027 using current evidence, clear scenarios and the numbers that matter to your business.
Read my perspectiveExplore channel planning, creative, systems, ownership and more.
04 / The experience behind my perspective
I think like an owner.
I work across the business.
My background includes business ownership, agency leadership and executive marketing roles across automotive, ecommerce and franchising, with experience in retail, hospitality, travel and events. That has taught me to connect the marketing plan to the operation behind it.
I built this site to make useful business thinking easier to access. If your team leaves with a better question, a clearer measure or a decision it can act on, it has done its job.
More about my backgroundThe monthly brief
Something worth opening.
Once a month.
A business question, my take on it, and a resource to help you work through it. Read it when you have time. Unsubscribe whenever you like.
Talk business
What are you
working on?
Have a question, a different take, or a podcast you think I’d be a good fit for? Send me a note.
Tell me a little
about it.
Include your question and a bit of context. That gives me something useful to respond to.