Free tools / Built for your decisions
Make your numbers
work for you.
I built these tools to help you ask better questions about your marketing and your business. Enter your numbers, understand the assumptions and use the result to guide your next conversation with your team.
Use them here / No email required
What do you want to understand?
Each calculator explains its formulas and limits. Your entries stay in your browser. The starting values are illustrative examples, not performance targets.
Understand your CAC & MER.
Connect your marketing spend, new customers and revenue. See what your ratios explain—and what they leave out.
Check your marketing efficiency02 / Lead generationFind the gap in your funnel.
Follow your leads through qualification, held appointments and sales. Understand the cost of reaching a paying customer.
Work through your lead funnel03 / Ecommerce & retailKnow what an order contributes.
Include product costs, fulfillment, payment fees and media. Test whether an order leaves enough to support your business.
Calculate your order economics04 / AI & your teamBuild the case for AI.
Include setup, checking, corrections and software costs. See the capacity a workflow could create and the assumptions behind it.
Evaluate your AI workflowPlan the next 90 days.
Use the online planner to define the problem, assign responsibility and choose the evidence you will review.
Open the plannerPrefer a worksheet?
The optional KPI scorecard helps you document definitions, results and actions for your weekly review.
View the KPI scorecardThe monthly brief
Something worth opening.
Once a month.
A business question, my take on it, and a resource to help you work through it. Read it when you have time. Unsubscribe whenever you like.